Products & training for beauty professionals. 

Real Eyez Beauty Group® was established in 2011 to train beauty industry professionals on cutting edge beauty enhancement techniques. We currently offer training for Real Brows® microblading and the Babydoll Lashes Lash Lift, as well as carrying our own brand of professional beauty products.

Some of the company's top performing students have been featured in magazines such as Allure, local news programs, and Managing Director, Shea Gipson, recently provided an interview to the NY Times herself. 


About Our Founder

Shea Gipson is the Founder and Managing Director of Real Eyez Beauty.  Shea studied Organizational Communication while attending Queen's University in Charlotte, NC, graduated from the Dudley Beauty College Esthetician program, and she is a Licensed Esthetic Instructor and Registered Medical Assistant. 

She started a lash extension business during the early days of the lash industry and grew her business to include her own line of products.  In 2011, she started a training company for lash lifts as Babydoll Lashes LLC, and in 2014, the company developed the microblading training program, Real Brows®. With the addition of eyebrow procedures and many new procedures to come, Real Eyez Beauty Group was born.